Helsingborgs Bryggeri, dating back to the 1850s, has made a fantastic journey. The brewery was closed down by Pripps in the mid 1970s, but resurrected again in 2010 as the northwestern part of Skånes first micro brewery. It attracted attention immediately – what exactly is happening in Helsingborg? Beer enthusiasts have pilgrimaged to the brewery and some have liked the craftsmanship that they have embraced the beer tanks in the brewery. The breweries own ale has been awarded as the worlds best in its class, the wheat beer as third best in its class.

We at Jakobsson Addemotion have been with them from the start and set flavor, color and shape to Helsingborgs Bryggeris new brand. During our communication brewing process we have cooked up both strategies, logotype, labels and the brand manual. We have organized the breweries many different events and marketed them on social media and given them 15 000 thirsty followers on Facebook. In short: We have put Helsingborgs Bryggeri on the map. The latest work we’ve done for them is the label for the special HIF-beer, a collaboration between Forsea, Helsingborgs Bryggeri and HIF and it’s sold on the ferries between Helsingborg and Helsingör.