Our assignment was to create an overall concept for a french fries restaurant with the same vibe as the same type restaurants in Holland. The french fries was central and had to be made intriguing enough to make people want to come.

We created an overall concept that included the name, the logo with tagline, packaging, website, storefront and PR. In conclusion it got so much attention and aroused so much curiosity that Freakin’ Fries became a success from day one with long cues in central Helsingborg.